Some Mind-Boggling Stories Behind Coldplay's New Music Video For 'Up&Up'

A surreal MV
And the story behind it

Coldplay hot music video - is booming in the circle of friends in all the major social networks. Everyone seems to be conquered by the director's imagination and creativity, especially shocked by the meanings behind this music video.

OK, let’s get on to see what happened.

Actually, these bizarre scenes all have some of profound implications.

The MV is divided into about 82 scenarios.

Except for some scenes of band itself, it has about 64 story scenes.

We find that these scenes probably have 5 kinds of themes.

But behind these topics, these scenarios are related with a lot of past events known to us all.

Next, let’s interpret these world events behind the scenes together.

NO.1 Science & Technology

Coldplay records several milestones in the history of human exploration.

This picture refers to the Apollo 11 moon landing on July 20, 1969, a great technological achievement made by Armstrong, which takes the first step in the history of mankind.

Run the car in Saturn, which means Uranus, Jupiter and Neptune all found during the late 1970s to 1980s.

This picture from the universe to reality, which refers the Hyperloop - super high-speed rail plans put forward by Elon Musk in 2013. Hyperloop will transport passengers in a long distance with the speed of 1200km/h.

It is the birth of Tesla Smart Car, which is a kind of salute for Elon Musk and SpaceX.

NO.2 History of Human War

Coldplay always regards peace and love as the theme of the song, of course in the MV will bring charges against the war.

It refers to the Vietnam War.

The war has a very large influence on the later generations, such as the anti-war thought, hippie culture, even the famous Woodstock festival, all rose after the war.

Separate the coast and beach with a high wall.

The wall might be the border between US and Mexico.

This wall to some extent defended the America's security, but also separates the two countries, two worlds, two live styles.

This picture reminds us that the United States put atomic bomb to Hiroshima and Nagasaki in the case that Japanese refused to surrender in the World War II.

The influence of the atomic bomb is still impressive and fear.

Here is a person in this picture, which in order to pay tribute to a classical move - <Dr. Strangelove>

This also refers to the Vietnam war.

The contrast between military aircraft and underground flowers surprisingly strong.

NO.3 Social Phenomenon

Human rights and social issues are also one of a vital theme for Coldplay.

It refers to the suicide problem in the Golden Gate Bridge.

Many Americans regard here as suicide Holy Land, including the founder of the Victoria's secret. This problem is also reflected in the American slang.

Vividly illustrate the confrontation between the public and the House of Cards.

The house actually refers to the government with no credit.

Washington Monument

The jumping person implies Martin Luther King, which symbolizes the victory of the black American rights.

A car speeds over the New York skyline, which means the increasingly serious traffic problems among big cities all over the world.

NO.4 Environmental Issue

Human beings face increasingly serious environmental problems.

In the MV the Coldplay makes response.

This points out the issue of global warming.

Iceberg melting makes sea level, land is disappearing for human survival.

Rapid urbanization around the world.

Human is arbitrarily destroying the nature, plants and vegetation have no place of refuge, we are rapidly losing our earth.

A McDonald's cup blocks the river, which means the Marine environment pollution is serious.

Every year there has 15 million tons of garbage into the ocean.

What should we do?

It refers to Veld Migration.

Due to the influence of human activities, the earth's climate rapidly changes, which brings a serious result that a large number of animals was forced to leave their homes.

NO.5 Sports

This is the only positive theme.

About sports

So I won't go on about it, you can appreciate by yourself.

Stunt Pilot

Horse race, it may want to tell us the developments in transportation.

Synchronised Swimming

Skiing

NO.6 Other Unthinkable Fates

Of course, there are other themes, I will not introduce one by one, you can use your imagination to interpret them.

Coexistence of human beings and nature.

The willing of human against gravity.

The global water shortage.

The unfair connection between the poor and capitalist.

Coldplay uses these inverted scenes and surrealistic design to express what attitude they hold to the world, which should cause our reflection.

Eventually, let’s appreciate these wonderful scenes again with this HTML5 animated work made by AmoLink. Get all the information you wonder just in one minute.

A good music works can bring us more harvest in spirit.

Thanks for Coldplay!